Chernoff Communications media training sessions empower clients to transform interviews into directed conversations that leave viewers, listeners and readers with memorable messages. We eliminate a “firing squad” mentality in which the interview subject feels obliged to dutifully follow the lead of his questioner, and replace it with a strategic approach to media interviews that maximizes opportunities to ensure effective delivery of key takeaway messages.

Crisis communications workshops prepare spokespersons to deftly manage the most challenging scenarios their organizations may confront.

Allan Chernoff, former CNBC and CNN Senior Correspondent, utilizes his deep on-camera broadcast news experience to teach executives how to:

• Prevent the media from distorting messages

• Make media appearances more impactful

• Eliminate anxiety and remain poised

• Improve clarity

• Be more compelling

• Enjoy media interviews

• Manage tough questions

• Bridge to message

• Build trust

• Become a valued resource for journalists

Through intensive on-camera practice, including immediate videotape review, we refine presentation skills and build confidence. Clients emerge empowered and prepared to make the most of media opportunities. 

The Chernoff Difference in Media Training:

• Decades of on-air experience at CNBC and CNN covering business, finance, and investments

• Exceptional ability to simplify complex issues and help you build a compelling narrative

• Record of strong success training C-Suite executives

• Insights from working alongside many of today’s leading broadcast business journalists